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Virtual Stores Drive Real Sales

  Editor’s Note: It has always baffled me why virtual environments had not become a more mainstream market research technique. I know that companies like Advanced Simulations and others have done well...

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Michelle Adams 2 Minute Review of NIMF

    The business of market research is changing rapidly, and nonconscious measurement techniques are growing ever more important as a class of consumer insight techniques. Nonconscious methods are an...

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Jeffrey Henning’s #MRX Top 10: Sharing On The Future Of Insight ROI

By Jeffrey Henning Of the 7,490 unique links shared with the #MRX hashtag on Twitter in the past two weeks, here are 10 of the most retweeted… Five Reasons Why the Market-Research Industry Is Ready to...

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Jeffrey Henning’s #MRX Top 10: Sharing the ROI of the Future of Insights

By Jeffrey Henning Of the 7,490 unique links shared with the #MRX hashtag on Twitter in the past two weeks, here are 10 of the most retweeted…   Five Reasons Why the Market-Research Industry Is Ready...

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